Andie Lee

Led user research, interviews, usability testing, and end-to-end UX design for new digital experiences within a transformation-focused team.

Designed high-fidelity web experiences and prototypes, collaborating with Product Managers, developers, and stakeholders to align user needs, business goals, accessibility, and brand requirements.

Supported and mentored UX interns, sharing design processes and best practices while contributing to the evolution of UNSW’s experience framework.

Led end-to-end UX/UI design as the sole designer across complex B2B/B2C insurance platforms supporting 18+ super fund clients across Australia, balancing customer needs, business requirements and technical constraints.

Spearheaded UX for a major digital transformation initiative, helping evolve legacy internal tools into scalable, customer-facing SaaS experiences.

Conducted user research, stakeholder interviews and internal usability testing to identify friction points across insurance claims, underwriting and related digital workflows, translating findings into actionable design and process improvements.

Designed user journeys, information architecture, wireframes, interactive prototypes and high-fidelity interfaces, translating complex insurance requirements into intuitive, human-centred digital experiences.

Collaborated with Product Owners, Business Analysts, developers and cross-functional stakeholders across CX, research, marketing and digital transformation to align customer needs, business goals and technical feasibility.

Worked within Agile/Scrum delivery cycles, facilitating design discussions and workshops, documenting interaction details and providing annotated designs and developer handoff materials.

Contributed to reusable design patterns, design system templates and UI asset libraries to improve consistency and support scalable product development.

Facilitated clear and efficient communication across cross-functional teams (Marketing, Brand, Creative, IT, QA), ensuring seamless collaboration and project alignment.

Proactively identified and integrated industry trends, emerging technologies, and cultural insights to enhance creative output and maintain brand relevance.

Clients include: Lunethra, Forgekind and more.

Web Design Roots, Evolving into a UX Champion. Initially focusing on web design, I adeptly transitioned to become a UX design specialist. Leveraging design solutions across various platforms, I managed and oversaw all marketing material assets and their creation. This encompassed a wide range of digital design disciplines and crucially, UI/UX production. My focus on user experience grew alongside my design skillset, ultimately leading me to specialise in crafting user-centric interfaces and experiences.

Facilitated clear and efficient communication across cross-functional teams (Marketing, Brand, Creative, IT, QA), ensuring seamless collaboration and project alignment.

Proactively identified and integrated industry trends, emerging technologies, and cultural insights to enhance creative output and maintain brand relevance.

Clients include: Lunethra, Forgekind and more.

Produced match-day photography, highlight videos, goal clips, fixtures and promotional content for the GDSFA X-League Men’s First Grade team.

Supported the club’s social media presence by communicating match updates and showcasing team activities and achievements.

Coordinated content delivery around matches and club activities to support ongoing engagement with players, supporters and the wider football community.

Supported visiting teams during AFC Champions League away fixtures in Sydney.

Coordinated schedules, logistics and communication to help facilitate team activities and match-related arrangements.

Worked across team and local stakeholder communications in an international football environment.

Helped coordinate inter-university football competitions involving UNSW, Macquarie University, the University of Sydney and UTS.

Supported competition operations, event coordination, photography and social media promotion.

Secured sponsorship support for team uniforms, training equipment and awards, contributing to the delivery and promotion of university football activities.

Maintained sponsor relationships and communicated with international customers to support football apparel and sponsorship activities.

Helped secure apparel sponsorship valued at over AUD $2,000 through partner communication and relationship management.

Supported coordination between business partners and football stakeholders across sponsorship and sales activities.