Strategy meets creativity.
I’m Andie Lee, a T-shaped product designer with 8+ years across insurance, education, technology and sports. I bridge people, products and business to turn complex problems into clear digital experiences, from early concept to launch.
I think like a PM, solve like an analyst, and see like an artist — bringing product strategy, research and visual design together.
For the full story, explore my digital CV.
Explore eCV2026
Product Designer & Co-Founder
DAI Football
Co-designed a football intelligence platform, bringing player profiles, performance data and scouting videos into clear, data-rich workflows.
2025
UX Designer
UNSW
Conducted interviews and usability testing, then designed high-fidelity web experiences with product and development stakeholders.
2021 — 2023
UX/UI Product Designer (Solo)
MetLife Insurance
Led end-to-end design for insurance platforms serving 18+ super fund clients, evolving legacy tools into SaaS experiences from research to design QA.
2011 — 2015
Bachelor, Design Studies
UNSW
Major in Graphics Computing. Focus on interactive systems, experience design, visual design and multimedia.
2017 — 2018
Master, Business
Victoria University
Major in Information System. Focus on business analysis, information systems and Agile product development.
SAP
Enterprise systems & workflows
SAP Solution Manager / ECC 6
Process and workflow modelling conventions in SAP S/4 HANA.
CCE | University of Sydney
Adobe After Effects
Centre for Continuing Education
Adobe After Effects Course.
In progress
UX & product development
Coursera
Google UX Design Professional, Digital Product Management, Human-Centred Design, UX Research & Design Specialisation, Hypothesis-Driven Development and Qualitative Research Methods.
2026
Football Scouting & Product Lead
DAI Football
Coordinate player profiles, performance data and scouting videos with players, families and club representatives.
2026
Social Media & Content Lead
Newington Gunners SC
Produce match-day photography, highlights, fixtures and promotional content for the club and GDSFA X-League Men’s First Grade.
2014 — Present
Team Liaison
Ulsan Hyundai FC
Support AFC Champions League away fixtures in Sydney through team coordination and logistical communication. Also FC Seoul, 2014.
EARLIER ROLES
2021
UX/UI Digital Designer (Web)
Navitas
2018 — 2020
Web UI Designer
RFI Technology Solutions
2017 — 2018
Graphic Designer
Sydney Observer
2016 — 2017
Graphic Designer
Elite Sports Aus
2015
Web Design Intern
Raffles International College
2013 — 2015
Web and Graphic Design Intern
KCC Australia